🎙Mind The Gap – A new Podcast on Growth, Marketing, and Customer Experience

Written by on August 9, 2018

We’re marking our entry in the world of podcasts with a new series called Mind The Gap. It is a show where we talk to experts and hustlers on growth, marketing, and customer experience to identify gaps in these domains and tips on how to close them.

You can listen to all the episodes of the podcast from here or from your preferred podcast app —  Itunes, Google Podcasts, Stitcher, Overcast, or Spotify.

To get updates on episodes, subscribe to the show here. By subscribing to the show, you get early access to our new episodes and some insider tips on topics we discuss that won’t be accessible outside of the community. 

Subscribe to the show  — Get updates on new episodes 

Why another business podcast:

  • Something for everyone

Mind The Gap is built for businesses on subjects spanning from growth and marketing to customer experience — aspiring to be the one-stop medium for listeners for all their business learning.

  • Listeners get to wear the “host” hat

Listeners can get featured on shows by recording a question for the guest. An episode we have in the near future features David Sakamoto, Head of Customer Success, The Americas, Cisco. Record a question for him from the upcoming episodes section.

  • Growing the denominator

According to Pacific Content, only 26% of Americans listen to Podcasts. 74% of the population still relies on blogs, videos, conferences, and magazines for consuming information and finding inspiration. The number of active listeners is only growing with podcasts going head-on with blog searches, the high usability and depth of quality of audio content, and Google’s new search strategy after it launched its own podcast app. It’s never been a better time to get on the bandwagon and grow the denominator.

Podcast vs Blog on Google search
Google Trends between August 2017 to July 2018

Our first few episodes are now live

The first four episodes feature hustlers and experts who are customer success mavericks, founders, and marketing hustlers.

#1: The most impactful growth metric (and why it’s not activation and retention)

#2: The mad street guide to startups and retail

#3: ChartMogul’s content coup that every marketer should steal

#4: Customer success, sales, and SURF at Typeform 

Subscribe to the show  — Get updates on new episodes 

 

Episode #1: The most impactful growth metric (and why it’s not activation or retention) 🎙

Featured Guest: Ty Magnin, Director of Marketing, Appcues

Some key takeaways:

  • Onboarding literally affects a business’ bottom line.
  • The metric that has the biggest impact on a company’s MRR or ARR and why it’s not acquisition, retention, or referral
  • Who is the ideal owner of onboarding? (Hint: It’s not always product marketers)
  • The analogy that onboarding shares with dating
  • Examples of great and bad onboarding

Listen to the full episode here.

Episode #2: The mad street guide to startups and retail 🎙

Featured Guest: Ashwini Asokan, CEO and Founder, Mad Street Den

Some key takeaways:

  • Ashwini’s personal journey: The lonely ride that is entrepreneurship
  • The essentials for bootstrapping
  • How is the retail ecosystem transforming
  • The journey of luxury brands
  • Finding inspiration in silence

Listen to the full episode here.

Subscribe to the show  — Get updates on new episodes 

Episode #3: ChartMogul’s content coup that every marketer should steal 🎙

Featured Guest: Ed Shelley, Director of Content, ChartMogul

Some key takeaways:

  • Journalistic approach and business case mindset for content ideation
  • Producing content that can be naturally distributed
  • Splitting ownership of production and distribution between different people
  • Why distribution doesn’t involve deep work but a short buzz of activity
  • Unconventional tips to hire the right people for your content team

Listen to the full episode here.

Episode #4: Customer success, sales, and SURF at Typeform 🎙

Featured Guest: David Apple, General Manager – US and VP of Customer Success, Typeform

Some key takeaways:

  • Why net retention can do more harm than good
  • Typeform’s sales organization and why it’s nothing like you have ever seen
  • Breakdown of an email response to an unhappy customer
  • How Typeform perceives competition
  • The journey from Football to American Football (Barcelona to Silicon Valley)
  • Hiring for customer success

Listen to the full episode here.

If you have any feedback on guests and topics, comment on our post below or write to us at mindthegap@freshchat.com. And if you liked what you heard, rate and review us on your favorite podcast app.

You can listen to all the episodes of the podcast from here or from your preferred podcast site — Itunes, Google Podcasts, Stitcher, Overcast, or Spotify

Subscribe to the show  — Get updates on new episodes 

Happy listening! 🙌

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